Welcome to 254 Royal Bluff Rd., a custom luxury home located in Williams Farm, an established upscale community in the city limits of Jacksonville NC. Builder/owner design, unique floor plan, 4 bedrooms, 5 full baths, 2 half baths, 8606 hsf, complete with high end finishes, loaded with upgrades. Oversized 3.4 acre lot lined with mature landscape and river rock. Beautiful brick home with stone accents. A grand front porch with travertine flooring, tongue and groove ceiling, and oversized arched door and windows. 3 car side entry garage. Detached garage set off to the right. The curb appeal is unreal. Step into the foyer and into an elevated lifestyle. Gorgeous Brazilian cherry hardware flooring, custom arches and doorway casings, built in cabinetry, stunning 12ft sliding glass doors allowing view to an outdoor oasis. 3-piece crown molding, 8'' baseboards, upgraded lighting and fixtures. It's captivating at first glance. You will need to walk through slowly to take it all in. All of the conveniences, every room. 20 x 16 formal dining room, tray ceiling, wainscoting. Sitting room with gas fireplace, custom mantel. Open wet bar and eat in kitchen. A luxury kitchen with 2 dishwashers, 48'' GE Monogram appliances, propane dual ovens, microwave cabinet, pantry cabinet plus walk in pantry, custom range hood and pot filler, quartz countertops, tile backsplash, a chefs dream. This open floorplan sets a tone and ambiance; it's beautiful, functional, and a great space for entertaining. The owner's suite is also adorned with 12ft double tray ceilings and 8ft doors leading to the backyard oasis. This suite also features a 2-way mirror/television, gas fireplace, 2 huge walk-in closets with built ins, and a kitchenette with refrigerator. The owner's bathroom suite is dazzling with custom octagon ceilings with stately chandelier, grand soaking tub center of the room, custom cabinets with built in laundry baskets, linen and toilet closets, and double steam shower. Bedrooms 3 and 4 feature tray ceilings with charming window seating, large walk-in closets and a full bathroom in each with custom mirrors and fixtures. Guest bedroom features tray ceiling with full bath. The main level also features a one-of-a-kind theater room with barrel ceilings and a 60 x 136 projector screen, surround sound and built in bar top. Pocket doors lead to entertainment/game room. Pool table conveys. Main level also features a half bath, functional mudroom with built ins and a true dream laundry room with lots of cabinets, counter space, sink and built in ironing board. The upstairs consists of a 41 x 18 playroom accented by whimsical light fixtures and dormers. Complete with a half bath. This room also features a kitchenette area with a sink and mini fridge. The home gym is also located on the second floor. Quality equipment will convey. The back porch leads to your own piece of paradise. At first glance there is beautiful tongue and groove ceilings, travertine floor, and outdoor see through gas stone fireplace, and inground pool with tanning ledge and custom slide. One-of-a-kind PARADISE! The hot tub also loops into the pool. All of which can be operated on/off through a phone app. Convenient. The outdoor kitchen boasts weatherproof cabinets, refrigerator, ice maker, built in grill with double burner. Full bathroom off of the back porch with custom tile shower. This can be your very own paradise where you can host fabulous parties for your friends. Additional features include whole house window shutters and custom window treatments, home audio, additional storage on second floor, gutters on entire house, Zoysia grass. 1" water tap to house for greater pressure; second water tap for whole yard irrigation. The list goes on and on. This beauty is a true dream home, a sanctuary. Call today for a private tour.