The retail market draws from an eight county trade area. Per Sales & Marketing Magazine, the trade area for 2005 shows an effective buying income of $2,921,856,000 and total retail sales of $1,952,090,000. In 2005 Bulloch County had an effective buying income of $846,355,000 and total retail sales of $888,818,000. Statesboros trade area is comprised of approximately 154,000 people with an average household income of $53,568.

Statesboro is home to Georgia Southern University with more than 21,000 students and is the largest employer in the area with approximately 2,000+ employees.

Georgia Southern University students have made a huge impact on Statesboros trade area spending trends with purchases exceeding $130 million or more than $8,000 per student in the local economy

Statesboro is a regional hub, home to 953-acre Gateway Regional Industrial Park, which is located three miles south of Statesboro and boasts the largest Wal*Mart distribution center in the world. The area is also home to national and international industries including Briggs & Stratton (engine manufacturing) and Viracon Industries (glass fabrication). Statesboro is also home to the East Georgia Regional Medical Center.